About the National Music Council

Jan 3, 2012

ABO Conference 2012


ABO Conference 2012

18 - 20 January, Marriott Hotel, Liverpool

IMPACT: valuing culture, music and musicians

Category: Events
Posted by: markpemberton

As the dust settles on funding decisions across the home nations, it's time to turn our attention to the developing agenda on impact and value. As the DCMS wrestles with how best to articulate the value of culture to the Treasury, and as funders move towards measuring the impact of the work they support, what does this mean for orchestras and the wider classical music industry? How do we evaluate and measure the success of our work, and cope with the pressure to do more for less? How do we help and support our staff and our musicians to value their own impact on our organisation? From the political to the personal, the impact of cuts to the impact on people, it's time to talk about why value matters.

The 2012 ABO Annual Conference returns to Liverpool for three days of agenda-leading debate, discussions and presentations, with a healthy dose of networking with our national and international delegates. Liverpool is of course world renowned for a small popular beat-combo that made a few records in the 1960s, two world-class football clubs and of course our hosts, the Royal Liverpool Philharmonic Orchestra.

The 27th Annual Conference is also the 10th anniversary of our partnership with Classic FM and we are delighted that once again they are our Principal Media Partner for the conference.

A full and busy schedule of conference sessions that stretch right across the three days in Liverpool will see speakers and panellists leading vital discussions on the DCMS' current research into measuring the value of culture, and will see a timely partnering with the Musicians' Union to talk about performance review and CPD for orchestral musicians, culminating in a session that aims to improve everyone's personal impact within their organisation, whether Chief Executive, manager or departmental assistant.

In addition we have developed full day's streams for Marketing Managers to look at how they evaluate their audience in order to maximise their investment in both retaining and growing their audience base. And the Education Managers will examine the latest policy developments in music education and hear the most up to date results of the RLPO's celebrated and inspirational In Harmony project in West Everton.

After 3 years of being based in a concert hall, this year we return to a hotel based conference, staying and meeting at the Marriott Hotel, just opposite Lime Street Station and the Walker Art Gallery, right in the centre of Liverpool.

We look forward to seeing you there!